HomeVestors Continues Diligent Trademark Enforcement in 2016
Company Fights More Than 300 Instances of Infringement
DALLAS (May 2, 2016) – HomeVestors, the company known for a variety of registered trademarks, including We Buy Ugly Houses®, continues to defend itself against trademark infringements in the first quarter of 2016. Since its incorporation in 1996, HomeVestors® has aggressively protected its federally registered trademarks and enforced its right to prevent third parties from infringing.
In the first quarter, HomeVestors initiated enforcement actions against 304 parties who infringed on HomeVestors’ trademarks, including one prominent real estate investor, whose settlement with HomeVestors included a significant payment of damages to the company. As a result of HomeVestors’ aggressive pursuit of parties who misappropriated its trademarks on their own websites, 40 trademark infringers took down their websites, scrubbed their sites of HomeVestors’ trademarks, or transferred their domain names to HomeVestors. Many of those parties also entered into settlement agreements to avoid further legal action. HomeVestors’ actions also resulted in the removal of its trademarks from 264 advertising and social media websites.
“While we are glad the HomeVestors brand is recognizable across many markets, we pride ourselves on the integrity of our name and work,” said David Hicks, HomeVestors co-president. “We will continue to vigorously pursue those who infringe on our trademarks.”
HomeVestors is the number one home buyer in the U.S. The first franchise company of its kind, HomeVestors has been franchising since 1996. Franchisees are authorized to use the We Buy Ugly Houses® and HomeVestors® trademarks in connection with their franchised business. Use of such trademarks by unauthorized third parties, however, is prohibited.
HomeVestors has owned and used the HomeVestors®, We Buy Ugly Houses® and the UG® family of marks, and other proprietary trademarks continuously for many years. HomeVestors has spent a significant amount of time and resources in developing its brand and maintaining the goodwill it has built in its trademarks.
About HomeVestors of America, Inc.
Dallas-based HomeVestors of America, Inc. is the largest professional house buying franchise in the U.S., with more than 65,000 houses bought since 1996. HomeVestors® recruits, trains and supports its independently owned and operated franchisees that specialize in building businesses based on buying, rehabbing, selling and holding residential properties. Most commonly known as the “We Buy Ugly Houses®” company, HomeVestors strives to make a positive impact in each community. In 2015, for the tenth consecutive year, HomeVestors was among the prestigious Franchise Business Review’s “Top 50 Franchises,” a distinction awarded to franchisors with the highest level of franchisee satisfaction. In 2015, HomeVestors was recognized as the 19th fastest growing franchise by Entrepreneur Magazine and number 127 in the Franchise 500 by Entrepreneur Magazine. For more information, visit www.HomeVestors.com.