HomeVestors – HomeVestors enters California through Central Valley
Oct 04 2007, Central Valley Business Journal
  • ‘We Buy Ugly Houses’ company to award Sacramento franchise
  • Would join more than 270 other franchisees

A Texas company that is involved with buying, rehabbing and reselling single-family homes is expanding to California.

HomeVestors of America Inc. says it has gotten enough inquiries from would-be franchisees that it’s making the leap and adding California to its 35-state network.

“Our expansion into California is in direct response to the demand for our services that we already know exists there,” says John Hayes, president and CEO of HomeVestors in written comments. “Our brand has become so well-known across the U.S. that we routinely get calls from parts of California where we don’t even have a franchise. And now that’s about to change.”

The company markets with the theme “We Buy Ugly Houses.”

It currently has more than 270 franchise locations serving 35 states that have purchased more than 30,000 homes, it says.

“Leads have increased tremendously for our services this year,” says Mr. Hayes, “not only for assistance out of ugly houses with costly repairs, but also for help against rising mortgages and other unplanned ugly situations.”

Jason Killough, director of franchise development for HomeVestors, says prospects have expressed an interest in purchasing a HomeVestors franchise in Sacramento. He did not identify them.